Mobile Forum: Locations & Beyond 2012

Tuesday, December 11, 2012

Tuesday, December 11, 2012

9:00 AM	Analyst Overview Roger Lanctot, Associate Director in the Global Automotive Practice of Strategy Analytics, will open today's meeting with statistics and details that will frame the discussion and give all participants a solid context for understanding the changes and possibilities for mobile and wireless in the Locations market.
9:20 AM	Keynote - The Vehicle as a Sensor Platform Andreas Winckler, Senior Advanced Technology Engineer at BMW Group Technology Office, will talk about the widespread adoption of advanced driver assistance systems and the amount of data generated by vehicle sensors is soaring. High bandwidth cellular networks allow to crowdsource the data, opening an opportunity for carmakers to re-define their role in an LBS market dominated by the smartphone.
9:50 AM	The CSR Fireside Chat CSR has been a leader in location determination technologies for many years, and here we'll hear just a little about their latest technologies, and then we'll hear a lot about what their best thinkers envision for the LBS sector. What puts the "beyond" in Locations and Beyond? Derek Kerton, Principal Analyst at the Kerton Group Joep van Beurden, CEO at CSR Technology, Inc.
10:20 AM	Networking & Self Introductions (Break) Flip over your agenda to the attendee list and put some faces to those names as we give everyone 30 minutes to connect with each other. As always, we are happy to help you find the person you want to meet.
10:50 AM	Panel: Location Creation In this panel, we'll hear from the experts in the technologies around determining the position of a smartphone or other device. We'll hear about enhancements to satellite-based positioning, other technologies for outdoor high-precision, and the varied new approaches for indoor position determination. Moderator: Laurie Lamberth, Founder & VP, Business Development at Laurie Lamberth & Associates Ganesh Pattabiraman, Founder/President at Next Nav Peter Marx, Vice President of Business Development at Qualcomm Labs Clint Mundt, Applied Technology at Raven Industries Scot Gordon, Director of Advanced Technology at Polaris Wireless Fabio Pasolini, General Manager, Motion MEMS Division at STMicroelectronics
11:40 AM	Panel: Location Services 2.0 Our second panel will build on the first. Now that we know where a user or device is located, what do we do with that data? How do we manage privacy? How should LBS be architected, provisioned, and delivered? What are the applications that will use location best for the user's satisfaction, or for a business' profitability? Moderator - Steve Augustino, Partner at Kelley, Drye & Warren Eric Williams, Former CIO at Catalina Marketing Lee Cocking, VP of Corporate Strategy at Fixmo Inc. Mike Vance, Director of Web and Cloud Services at T-Mobile Martin Worth, CMO at TrackAphone Ltd Joseph Emde, Senior Business Development Director at Syniverse
12:30 PM	Lunch Special thanks to CSR for hosting today's meeting.
1:00 PM	Rapid-Fire Demo Presentations / Fastpitch Young companies interested in presenting their location based innovations, services and solutions are welcome to register to be a rapid-fire presenter. These demo slots are 5-minutes and used to introduce new companies and their products, in the hopes of creating interest and follow-up from the Silicon Valley telecom and automotive community including the carriers, the manufacturers, and the investors who follow innovation in this segment. Moderator - Paul Asel, Managing Partner, Nokia Growth Partners Ben Steandefer, Product Manager at Urban Airship Rip Gerber, CEO at Locaid Technologies Russ Markovsky, CEO at Invisitrak Christian Carle, CEO at Pole Star USA Greg Hull, Vice President, Sales and Corporate Development at Mosaik Solutions Alvin Lau, Cofounder at Alohar Mobile Nader Nejat, CEO at Omega Mobile
1:50 PM	Raffle, startup networking reception and Fast Pitch Award Stick around to network with the startups, catch their demos in person, press your luck for the Raffle prize from CSR, and see which rapid fire present wins the People’s Choice award from CSR.
2:30 PM	Close

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