About the Telecom Council
Mobile Forum: The Retail Revolution
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Thursday, May 3, 2012
Thursday, May 3, 2012
Networking and Breakfast
Stephan Zimmermann, McKinsey & Company
Our invited industry analyst will open today's meeting with statistics and details that will frame the discussion and give all participants a solid context for understanding the changes and possibilities for mobile and wireless in the retail market.
Keynote: Using Mobile to Sell Consumer Electronics
Scott Moore, Vice President of Marketing, Strategy and Consumer Insights Unit (CIU), Best Buy Co., Inc.
Networking & Self Introductions
Flip over your agenda to the attendee list and put some faces to those names as we give everyone 30 minutes to connect with each other. As always, we are happy to help you find the person you want to meet.
Driving People Into Retail
The key to making a sale (where everybody wins) is to offer potential customers something at a time when they actually want it. The corollary is that it's also very important NOT to try to drive people to purchase when they don't want it, or else the strikes will crowd out the hits. What are companies doing to use knowledge of the individual, and matching it with knowledge of the relevant retailers? How can the industry increase the number of hits, or even home runs? We'll discuss solutions for getting the word out and branding, offers, location, and matching demad with inventory.
Moderator: Marc Prioleau, Prioleau Advisors
Mike Ghaffary, Yelp
Jeremy Geiger, Retailigence
Sean O Sullivan, Local Social
Dorrian Porter, Mozes, Inc.
Mobile in the In-Store Experience
Getting people into the store is half the battle, for sure. But once in the retail location, what are the apps and services that will help drive the sale, the right sale, and nothing but the right sale. How do we help customers be more efficient in the store, experience less frustration, get a fair deal. How can indoor location be leveraged for the consumer, AND for the store? How do path analytics help stores limit frustration and drive return visits and sales? What role does the phone play in the final step, payment? We'll look at these in-store issues and discuss how to make the register ring.
Ankit Agarwal, Micello, Inc.
Andy Kleitsch, Buck
Gerry Pesavento, IQ Engines
Mark Jamtgaard, Nearbuy Systems
Jon Croy, Point Inside
Rapid-Fire Demo Presentations
Young companies interested in presenting their retail-centric innovations, services and solutions are welcome to register to be a rapid-fire presenter. These demo slots are 5-minutes and used to introduce new companies and their products, in the hopes of creating interest and follow-up from the Silicon Valley telecom and automotive community including the carriers, the manufacturers, and the investors who follow innovation in this segment.
Networking with the startups
Please close this meeting by connecting with the companies and people who presented their new ideas and products during the rapid fire pitches.
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