Check In Here: The intersection of hyperlocal and mobile
[+] Show Description
Wednesday, November 17, 2010
Wednesday, November 17, 2010
Breakfast & Networking
Laurie Lamberth, Wireless Industry Veteran & Consultant
Our outside analyst offers their insight, opinions, and some relevant statistics to set the stage for this high level meeting.
Case Study: The Sacramento Press
Geoff Samek, Co-Founder of Sacramento Press
Sacramento Press has engaged social media within its own platform to build an active community of writers, readers and local merchants. The news outlet relies on an army of 700+ citizen journalists and a handful of paid editorial staff to report community news and issues. Social media tools like Twitter and Facebook help all parties share user-generated content. Sacramento Press also provides its local business advertising clients with guidance on how to incorporate social networking and hyperlocal advertising to build communities around their brands.
Hyperlocal: Enabled by Location + Mobility
Once we discuss what is hyperlocal and how "local" can it get, our panelists will focus on the platforms and technical issues with enabling these kinds of services, including check-in, micro LBS, and smartphone features.
Mayank Mehta, Product Management Director, CoolIris
Marcus Wandell, CEO Antengo
Prakash Narayan, CTO Micello
Tx/Rx Networking Break
Most Telecom Council members agree that at least half the value from these meetings comes from excellent networking opportunities with your fellow industry executives. Take advantage of our attendance sheet, and make sure you meet the key people that your company needs to know.
Client-side Geo-Fencing: Neer by Qualcomm
Eric Bilange, Sr. Dir. Engineer & Technical Lead for Neer, Qualcomm
If you are going to launch a new location app, creating an anti-Foursquare is probably not a bad idea. In August, a Qualcomm-incubated project called Neer quietly launched on the Android market, and has been downloaded more than 10,000 times since then. They have taken a close look at the battery life, privacy, and accuracy issues that affect mobile/social services.
The Business of Hyperlocal: Location + Mobile + Social
The Value Proposition for Hyperlocal Services
The financial impetus driving this sector relies on three main drivers: the local ad which bears a much higher CPM, the creation of customer loyalty to the merchant, and the ability to drive a transaction to a merchant with the chance of a rev share. Our speakers will give their insight of these drivers and any others they have experienced.
Dorrian Porter, Mozes CEO
Phil Soffer, Lithium VP Marketing
Vishal Gurbuxani, Mobclix co-founder
Dan Visnick, Dealmap VP Marketing
Lunch & Networking
Rapid Fire Demo Presentations
5-minute rapid fire pitches of new products and young companies will introduce new companies and ideas to the Silicon Valley telecom community including the carriers, the vendors, and the investors who follow innovation in this segment, in the hopes of creating interest.
Neer by Qualcomm
Networking with the Startups
5 minutes is not a lot of time for each startup to show their service and convey their full value - but if they succeeded in catching your interest, we encourage you to take this time to connect with those companies and discuss some follow-up.
Cvent Online Event Registration Software
Copyright © 2000-2017 Cvent, Inc. All rights reserved.
Event Management Software
End User License Agreement